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support@expertscentre.com
+61 470 540 416
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Location:
Craigieburn 3064 VIC - Australia.
Graphican.com Pty Ltd TA Experts Centre
ABN: 29630287642
✓ Verified Expert
✓ Founder, ExpertsCentre.com, Booksite.org
✓ 20+ Years Product & UX Design Experience
✓ Designed for PaperCut (150M+ users worldwide)
✓ Led UX for SelfWealth — Australia’s 3rd largest trading platform
✓ Master’s Degree, Multimedia Arts
I help coaches, consultants, and independent experts reposition their service as a transformation people actually want to buy — then give them a platform where that offer can be found, trusted, and purchased.
Hi, I’m Salman Ehsan
Founder, ExpertsCentre.com, Booksite.org | 20+ Years Product & UX Strategist | ★★★★★
Companies I work with:
Salman has led product design and strategy for PaperCut Software (150+ million users worldwide), SelfWealth (multi-award-winning FinTech platform), Telstra, Priceline Pharmacy, Capgemini, Avanade, and the Victorian Department of Education & Training — spanning SaaS, FinTech, retail, telecommunications, and government sectors.
Who this is for
This is for coaches, consultants, and independent experts who have real skills and genuine results — but whose offer isn’t landing the way their expertise deserves.
You’re Likely a Good Fit If You:
- Have deep expertise but struggle to explain it in a way that makes people want to buy
- Are attracting the wrong clients, or clients who push back hard on price
- Have tried updating your website or LinkedIn without any real change in enquiries
- Want a named process and a clear before/after story, not just a list of services
- Are ready to reposition your offer properly, not just tweak the wording
- Want a platform to publish that offer on, not just a private document
Problems I help you solve
Your service page describes what you do, not what your client gets
Clients need convincing instead of arriving already sold
You’re priced lower than your expertise justifies
Your online presence looks like every other expert in your space
You’ve updated your bio or headline with no real change in leads
You know you’re good at what you do, but can’t explain why someone should pick you over anyone else
My role: I turn that uncertainty into a clear, repositioned offer. Instead of asking you to guess at better wording, I walk you through a structured framework that starts with your customer’s pain, defines the transformation you deliver, and positions you as the clearest path to it — then gets that offer published where real clients can find it.
What you get help with
Offer Repositioning
A full rebuild of your service description, moving from what you do to the transformation you deliver.
Customer Pain Mapping
A precise breakdown of your ideal client’s external, internal, and philosophical problem — so your message actually resonates.
Before → After Narrative
A sharp, concrete transformation story you can use across your website, LinkedIn, and sales calls.
Named Methodology
Your process given a name and structure that makes it memorable and hard to directly compare.
Credibility Framing
Your experience and credentials reframed from your customer’s perspective, not just listed.
Create Experts Profile
A live, conversion-ready profile built to attract and pre-sell your ideal clients.
How working with me looks like
1
Step 1 — Map your customer’s world
We define exactly who you serve, what they’re struggling with, and why their situation feels unfair to them — the foundation everything else is built on.
2
Step 2 — Define the transformation
We map the Before → After shift in concrete terms, and name the tangible and emotional outcomes your customers are actually paying for.
3
Step 3 — Position you as the bridge
We build your credibility case, name your process, and publish your complete profile on ExpertsCentre.com — ready to attract the right clients.
| Before | After |
|---|---|
| Describing your skills and credentials, hoping it lands | A transformation-based offer that speaks to your client’s exact pain |
| Attracting clients who need convincing and negotiate on price | Attracting clients who arrive already sold on your value |
| A generic bio that sounds like every other expert | A clear, named process that positions you as a category of one |
| No structured way to explain what you do | A repeatable Before → After story you can use everywhere |
| A private document with no public presence | A live, conversion-ready profile on ExpertsCentre.com |
About Salman
Salman Ehsan is a Senior Product Designer and strategist with over 20 years of experience turning complex problems into high-impact digital products. He led design for PaperCut Software’s cloud innovation team, shipping three SaaS products with user retention rates of up to 88% for a platform serving more than 150 million users worldwide.
Earlier in his career, Salman led UX for SelfWealth, a Melbourne-based FinTech startup that grew into Australia’s third-largest trading platform and won multiple national awards for innovation. He has also delivered design and strategy work for Telstra, Priceline Pharmacy, Capgemini, Avanade, and Victoria’s Department of Education & Training, working across SaaS, FinTech, retail, telecommunications, and government.
In 2025, Salman founded ExpertsCentre.com after seeing the same pattern repeat across every industry he touched: skilled people struggling to sell, not because their expertise wasn’t real, but because they were describing it from the wrong perspective. He built the Service to Transformation framework and ExpertsCentre.com to close that exact gap — combining strategic offer repositioning with a live platform experts can actually sell from.
I bring you two decades of product strategy, user research, and design thinking — applied not to software this time, but to your offer itself — to help you build something people don’t just look at, but buy.
Contact
Email: salmanehsan@gmail.com
Phone: +61 (0)423 725 380
LinkedIn: linkedin.com/in/salmanehsan
Portfolio: salmanehsan.com
Based in: Melbourne, Australia